What is Video Marketing?
Video Marketing uses Video as the form of media to advertise their Marketing messages. Most of the tools include sound, sight and special effects. Tools can include: TV Ads, Movies trailers, Films, Video Tapes, DVDs, Video CDs., CD-ROMs and Telephone Displays.
How Effective IS Video?
Many studies over the years corroborate the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.
Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10) videos have staying power - unlike a print piece that will more often than not be trashed upon receipt. Some studies suggest that as many as 94% of video direct-marketing recipients will pass their copy along to another viewer.
An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced.
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